The structure of an online page meant hiring the beloved developers and months of waiting for results. No more. Modern online platforms give you your online presence without any technical headaches. Your site can be your most powerful marketing asset when you decide on the right platform.
The online space works differently in 2025. More than 73% of small businesses now have websites, and platforms keep getting better. Ten options stand out for business owners who want to build their brand, sell their services and grow their audience and mailing list. Each serves a specific type of business owner and comes with unique advantages.
What’s the best website platform for your small business? Let’s find out.
Good website builders give you the tools to create and manage your site without coding knowledge. Which, let’s face it, you don’t have time to learn. You get templates, drag-and-drop editors and hosting all in one package. Most cost between $10 and $50 per month, depending on your needs.
Your selection counts. The bad platform wastes time and cash while building your business. Choose according to your goals, your technical skills, and how you plan to use your site. Consider the payment options, the marketing team through email, and whether you want a custom domain.
WordPress powers over 43% of all websites because it works for almost any business goal. As a content management system, it lets you build exactly what you want, from simple sites to complex membership platforms. Starting costs run $10-50 monthly plus hosting fees, but some domain providers (like GoDaddy) include WordPress with their premium packages.
WordPress. com is a housed service that is responsible for technical facets such as accommodation and safety. WordPress. org is the self -hosted and open content control formula that requires more technical knowledge. WordPress. com will bring you less problems.
The learning curve of both takes time, but built-in blogging tools and thousands of plugins make it worth mastering. WordPress suits founders building extensive content libraries or selling digital products. While technical knowledge helps, countless tutorials guide you through common tasks. The real magic happens when you match WordPress’s flexibility with your business vision.
Ghost stands out as a modern publishing platform built for professional writers and content creators. It comes with newsletter tools, membership features and a clean, distraction-free editor. Starting at $9 monthly for self-hosted options, Ghost keeps your focus on writing great content.
This platform eliminates unnecessary complexity while providing professional publishing strength. Your words get the popularity they deserve thanks to beautiful typography and fast pages. Search engine optimization teams are integrated, helping readers localize your content. Ghost works best for business homeowners who write and need to build an audience thanks to quality content. The minimalist technique means less time wrestling with parameters and more time to attach with readers.
Carrd specializes in single-page internet sites that have a punch. You can build undeniable touchdown pages and commercial sites at minimums without touching the code. concepts or launch campaigns quickly.
This platform trades advanced features for simplicity and speed. Everything stays mobile-friendly and loads fast, which visitors love. While you won’t get complex functions like membership systems or extensive blogging tools, Carrd excels at its core purpose: getting your message online fast. Business owners choose Carrd when they need a professional presence without the complexity.
Thrivecart focuses purely on selling. This platform handles checkouts, payment processing and sales funnels for digital products and services including courses. With a one-time payment of $500 (at the time of writing), you get lifetime access to all features without a monthly fee.
The platform shines in the optimization characteristics that season sales. You will get checks with a single click, associated management and integrated subscription billing. Housing owners see higher conversion rates thanks to checking pages and payment options. Possibly it looks high, you pay yourself through sales forward and 0 continuous rates. Perfect for marketing specialists who promote virtual courses, programs or products.
Wix provides an undeniable visual through an intuitive drag and fall building. For $ 16 to $ 59 according to the month, adding accommodation and domain name, obtains an online full page solution without the desire for technical skills. Your AI team can even create initial arrangements according to your preferences.
The platform supports the expansion of corporate teams with marketing and incorporated electronic business features. While the editor is crushing at first, Wix is suitable for visual founders who need artistic freedom. The platform grows with you, allowing you to upload features if needed.
Squarespace creates a stunning visual tour has an effect on Via’s styles designed through exconsistent Withts. Plans ranging from $16 to $49 consistent with the month they come with hosting and maintenance. Each style works according to mobile devices, and the editor allows for undeniable things.
Beyond the charming design, you get serious advertising tools. Built-in analytics show what works, while support marketing features expand your audience. The platform manages meetings, product sales, and light content management. Business homeowners decide on Squarespace when they need a polished aesthetic without sacrificing function. Although less flexible than the safe options, the effects look professional.
Shopify dominates online selling with robust ecommerce features. The platform processes payments reliably and manages inventory with ease. You get access to hundreds of apps extending core features, plus marketing tools to drive sales.
The platform scales beautifully from single products to full catalogs. Starting at $39 monthly plus transaction fees, it gives you everything needed to run an online store. While primarily for physical products, entrepreneurs also use Shopify for digital goods and services. The backend makes business management simple, handling taxes, shipping and customer data automatically.
Notion combines website building with powerful organization tools. Personal plans start free, with team versions from $8 monthly per user. You can create public pages while managing your entire business backend in one place.
The platform appeals to founders who value clean organization and minimal design. Your public pages become your website, while private spaces handle planning and team collaboration. While less traditional than other options, Notion works well for systematic thinkers. The learning curve pays off through improved productivity and seamless content management.
This unconventional approach uses a Microsoft Word document to create simple, viewable web pages. With Office 365 Business costing $8.25 monthly per user, you likely already have access. Simply write your content, make it viewable online, and redirect your domain to the document of your choosing.
The platform strips away complexity entirely. Your content stays clean and loads fast, which many prospects appreciate. While you won’t get fancy features, this approach works surprisingly well for business owners focused on substance over style. Format your headings so they display in the sidebar, to give readers an easy way to navigate. The familiar Word interface removes any technical barriers to getting your message online.
Your LinkedIn profile can serve as your primary website, costing nothing to start. Premium plans remain optional at $39.99 monthly. This social-first approach puts your business where your network already spends time, and saves you maintaining two sites.
The social media platform comes with built-in credibility and reach. Optimize your profile, showcase services, and handle inquiries via direct message. Business leaders pick this route when their network drives growth. While unconventional, this approach suits relationship-based businesses that thrive on personal connection rather than flashy websites. Not on LinkedIn? The same goes for your Instagram, Facebook or X. The website platform that grows your business doesn’t need to be complicated.
Bottom Line
Pick your platform based on how you serve clients. Whether you’re looking for complete control, fancy features, an industry-specific approach or just the fastest way to get up and running, there’s a website platform for your small business within this list. Each option suits different business models and goals. Start with one that matches your needs today.
There are many teams and sites that can develop your small business.
Google Analytics tracks online page traffic and user behavior. To start, show where visitors come from and what they are doing in place. Early installation to collect knowledge for expansion decisions.
Mailchimp manages email marketing with templates and automation. While it’s free for up to 1,000 contacts, paid plans add features. Build your list while your platform handles delivery.
Social fabrication plan equipment such as buffers or toots saving time. Basic plans start around $15 a month. Plan the messages to come and follow the engagement of a board.
Free brands still exist with limitations. Wix, Shopify and Squarespace offer loose plans with fundamental characteristics, but you will see the platform logo and use its subdomain.
Updating Pro unblocking features, such as consistent consonalized domains, removal of classified ads, and increased support. Paid plans sometimes charge $10 to 50 according to the month, but you give your brand presence.
Think about investment versus return. A professional site builds trust with potential clients. The cost often pays for itself through improved conversion rates and client perception.
The autohosteding means executing your online page on the servers that you decide on corporate accommodation and manages the technical details. This provides maximum but requires more knowledge.
Managed platforms like Squarespace handle hosting for you. They update security, manage backups, and provide support. You trade some control for convenience.
Choose autohohosteding when you want express characteristics or maximum flexibility. Choose controlled platforms when you want to concentrate on your technical maintenance business. Many business owners begin to run and transfer to self-elbitrion as they grow.
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