While you may understand the importance of having a mobile marketing strategy, you may not know exactly what changes you need to make to adapt to today’s highly mobile world. Most businesses make sure they have a responsive mobile site and their mobile strategy as a foundation. accomplished fact. But a mobile user’s adventure can be so different from a desktop user’s, that optimizing your campaigns for mobile really requires a few extra steps.
Just four years ago, mobile browsing and app usage were still a new idea, and most companies don’t put too much emphasis on their mobile-specific campaigns.
Fast forward to the present day and we live in a mobile-centric world. More and more people are starting to connect to the internet on their smartphones and tablets. In fact, mobile search and Web usage have recently surpassed desktop activity. Smartphones and tablets may be doing more and more, but they still don’t offer the same experience as a computer, especially when it comes to online browsing. However, many corporations build their marketing campaigns on desktop computers and expect their mobile audience to enjoy them precisely as they created them.
With that in mind, let’s take a look at the steps each and every business takes to make sure their campaigns are as mobile-optimized as possible.
Make sure it’s mobile-friendly
As I mentioned earlier, most businesses start by making their mobile site responsive, which is great, but they spend more in terms of mobile usability. This means that you focus not only on how your site works on a mobile device, but also on how fast and delightful the user gets once on the site.
If your site is rarely very mobile-friendly, that’s a problem. So, try this before you do anything else. Fortunately, if you’re using WordPress or some other similar platform, this should be simple because there are plenty of out-of-the-box solutions out there to make your site mobile-responsive. You can also talk to your internet designer about the option of creating sophisticated solutions. Settings to ensure your website is available on all devices. This makes it easier for other people to access your site or blog and read your content, which is evidently the first and most important step in any mobile strategy.
The next step in mobile-friendliness is mobile site speed. And what I mean by this is that the pages load temporarily and don’t require a lot of bandwidth to provide a satisfactory user experience. Keep in mind that most mobile users browse from their knowledge networks, which are not as fast as wifi. So, if your pages take 20 seconds to load on a mobile device, you’ll probably lose that mobile user. To make sure your pages are mobile-friendly, you can run a page speed check with Google’s developer tools.
Break it like never before
You’ve probably heard time and time again that you break up your online content with subheadings and bullet points, but this is especially important for mobile devices. In general, online readers are looking to scan and read things quickly, so that their content breaks down seamlessly. in digestible fragments. What doesn’t appear for long on a computer screen can look like a novel on a smartphone screen, so breaking things down makes your content a lot less overwhelming and a lot more engaging and easier to read for your audience.
For downloadable content like eBooks or guides, want to use more visuals, keep the text in a single column, and make sure your readers don’t want to zoom in or move around the page to get the full experience.
Keep it short
And even if you read dozens of articles that inspire you to give your content a certain length for search engine optimization purposes, you deserve to be leveraging your users’ experience instead of having a bot crawl your page.
That’s why there’s nothing wrong with keeping your blog posts short, concise, and to the point. If they’re too long, break them down into manageable parts, such as two- or three-part sets. This can be compatible with the busy lifestyle of the average mobile phone user.
Be careful when images
Using photographs for your online content is a smart idea: it’s a wonderful way to give your posts some visual interest and break up the monotony of an otherwise boring page.
However, remember that photographs don’t look the same on mobile devices as they do on computer screens. They will generally be much smaller, so make sure they are the right size to look good on a mobile phone screen. When adding text to your photos, make sure the text is large enough for someone to see on a cell phone screen. Sure, other people can “zoom in” to their photographs regularly on their smartphones and other cellular devices, but they don’t have to. if you focus a little bit on your mobile audience when creating or opting for those photographs.
Make video the cornerstone of your campaign
But most corporations think that they have to spend thousands of dollars on a company to create a video, but the fact is, that’s not the case. There are many mobile video editing apps that will allow you to create wonderful videos with just your cell phone. You can also use various desktop apps to create a video slideshow, which are very popular on Twitter and Facebook.
What’s vital is that the video content is created and deployed. Don’t worry too much about creating an Oscar nominee, but rather focus on what your audience is going to interact with and get your hands on it.
Understand how search works
In a verbal exchange I had with a doctor who has an office right on the border of two cities. He and his partners were so focused on optimizing their company’s online page for keywords similar to one of the cities that they didn’t realize that their moves would prevent them from popping up for effects for the adjacent city, from which they were just a stone’s throw away.
His intentions were sensible. They sought to appear in search effects when their patients were looking for a doctor, following the call of the city. However, from a mobile perspective, they deserve to focus on their geographic footprint rather than keywords targeting certain cities. And this is where old methodologies can be problematic. When you focus on keywords, you forget about the context in which the search is being done. But by focusing on context, the keywords will take care of themselves. So, replace your current way of thinking about optimizing your search engines. business and instead, put yourself in your visitors’ shoes and optimize your tour as an herbal visitor.
Using Social Media
Mobile activity isn’t focused on the web browser in the same way that web activity on the desktop is. For example, when using a mobile device, most people see apps other than their browser. And some of the most commonly used apps are social media apps. However, if you’re simply optimizing your virtual marketing for search engines, you’ll miss out on a lot of the cellular traffic coming from Facebook, LinkedIn, Instagram, or Twitter.
To ensure that your business is in a position to capture this cellular activity, you need to optimize your social media pages. They should include strong calls to action, highly detailed data about your company and products, and your content should be readily available. to have and share. And when you pay this attention to your social media, you ensure that your mobile visitors get the same experience and treatment as your desktop users.
While this list is rarely a complete tour for mobile marketing, it’s a smart starting point for any business looking to optimize their virtual marketing crusade for a mobile audience. But if you’re looking for more information, conduct a self-audit, walk through your visitor’s adventure on their own mobile device, identify gaps in the experience, and then fix those gaps. Ultimately, this will be the process by which you will get the ideal mobile experience for your visitors.
Foxtail Marketing, a virtual corporate generation that is one of the fastest-growing agencies in the country. When I’m not working, writing, or speaking, I enjoy watching 80s action videos and spending time with my family. You can succeed me on Twitter or LinkedIn. “>