Apple’s battle to keep the popular iPhone in China is more difficult.
Signs of struggles for Apple arrived here on Friday, as the China-backed Academy of Information and Communications said foreign smartphone shipments fell 47. 4% year-over-year in November.
The drop of 3. 04 million shipments of non-Chinese smartphones, adding iPhones, follows a drop of 44. 3 million in October.
The figures, first reported by Reuters, highlight Apple’s continuing challenges in its most important international market. Apple’s annual net sales have declined for two consecutive years in the Greater China region, where the company has built a vast supply-chain empire.
One of the biggest threats to Apple’s iPhone sales in the country, which fell nearly 8%, to $66. 9 billion, its last monetary year, is the rise of new hard smartphones in the component of its domestic competitors.
Chinese tech giant Huawei has presented Apple with one of its biggest recent and recent situations in the form of its Mate 60 series of smartphones, brought in 2023, and its Mate 70 series announced in November.
The Mate 60 series surprised smartphones due to its inclusion of complex fleas made in China.
The export controls of the United States were aimed of limitations.
Apple has been prompted to respond to the developing festival in China by introducing discounts to attract consumers. The company has announced discounts worth around $70 on its iPhone 16 Pro models, for example, ahead of the Lunar New Year.
It is also facing tension to ramp up the rollout of its generative AI feature set on iPhones in China, where Apple’s intelligence is still available.
Apple did not immediately reply to a request for comment from Business Insider.
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