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India, already the world’s largest emerging foreign market, is in the midst of a boom, with 63% of Indians saying they plan to increase their budget by 2024. In addition, Indians are expected to become the fourth largest market in the world. biggest spender until 2030.
What are the main trends in India? We turned to Ask Skift, our synthetic intelligence chatbot. Ask Skift provided answers using data that gave the impression of being in our daily media policy and Skift Research. We also did more reporting on the subject.
The top trends in India, in March 2024, include:
A shift towards experiential ecotourism and offbeat destinations: The expansion of those exclusive trends is making the industry more inclusive and appealing to a wider audience. In addition, global collaboration and partnerships within the industry, as Indian corporations form alliances with their foreign counterparts. , contribute to the progression of a strong ecosystem.
Rising Middle Class: India’s expanding middle class, which is developing at an annual rate of 6% and accounts for 31% of the population, is driving the expansion of tourism in the country. This demographic is expected to reach 60% by 2047, contributing particularly to the country’s overall source of revenue and creating significant demand for services.
Digital revolution: Travel plans and reports have been reshaped through apps like MakeMyTrip, Booking. com, and TripAdvisor. Flexible and cost-effective payment options, such as “now, pay later” programs, make the overseas more accessible, especially for the middle-aged. class students.
Religious and Spiritual Tourism: Events such as the inauguration of the Ram Temple in Ayodhya have given a boost to religious and spiritual tourism in India.
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Religious tourism is booming in India, with online company MakeMyTrip claiming that searches for religious destinations increased by 97% between 2021 and 2023. The new Ram Mandir temple could attract 50 million visitors to the city of Ayodhya, according to brokerage firm Jefferies. About a million people visited the temple on the day of its inauguration.
“Religious tourism is still the biggest tourism in India,” Jefferies said.
A significant percentage of Indians are also looking for filming locations for prominent movies and TV series. Around 94% said they were encouraged by a destination they saw in a film or TV show, according to a survey by Skyscanner. The site also revealed that 42% of Indians are interested in stopping in Paris due to the popularity of the Netflix series Emily in Paris.
Indian travelers are increasingly interested in using synthetic intelligence in their vacation planning, with 45% of Indian travelers already using AI on their phones. A survey conducted by Booking. com to uncover travel trends for 2024 found that 76% of Indian travelers need recommendations from AI. about how to travel. The Indian artificial intelligence market is expected to earn $17 billion by 2027.
Sleep tourism, a booming sector around the world, is also reaching Indian travelers. About 65% of respondents in the Skycanner report mentioned above said they feel the need for a “sleep retreat” in 2024. A fifth of Indian travelers said sleeping was one of the most sensible activities on their next vacation, and 66% said they slept more during the vacation.
Finally, India’s second-tier cities are expected to see an increase in visitor numbers in the near future. Agoda CEO Omri Morgenshtern said the country’s smaller cities have increased dramatically, while Skift reported earlier this month that India’s second-tier and Tier 3 cities were experiencing a boom in hotel construction.
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Tags: ask Skift, India
Photo credit: Destinations across India, just the Gateway of India, are expected to receive more visitors in the near future. Wikimedia Commons
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