I almost never buy an e-book from a demo rack at the airport. They seem to be self-help e-books (my favorite existing title: “Make Your Bed: Little Things That Can Change Your Life. . . and maybe the world”) or stylish business e-books (“The One-Page Marketing Plan”). Nothing opposed to them, really; But not mine.
But when I recently saw Donald Miller’s new book, “Building to Storyband 2. 0: Clarify their message for consumers to listen,” I had to read it.
I followed Miller from his first travel memories from adulthood, “prayer and the art of Volkswagen’s maintenance”, published in 2000.
His new electronic book comes to the house that consumers, their desires and aspirations must be in the middle of any marketing story that a company tells.
For 25 years, I have addressed non -profit organizations with missions aimed at supporting some of the world’s maximum people in the world. In a genuine sense, our consumer was the mother who took her son to the malaria remedy clinic in a position like Malawi. That for whom we work. The same is true for the woman who left a village to attend high school and the circle of relatives who had access to water blank for the first time.
But non -profit organizations also have other “clients”, donors and defenders that their paintings and advance their missions. Like the woman at the table of her kitchen to write a check to the netPaintings Fitness Pinters, or the movements of philanthropist movements to finance a virtual education program, or the company that chooses to invest in white water technology.
In my existing role, I lead the United States of America. U. S. We are a personal non-profit organization founded in the United States that exists to bring together the other American people with the rescue work of UNICEF, a United Nations firm and the largest organization in the global systems of providing advantages for vulnerable children. In this sense, my organization is similar to a university or hospital that is your affiliated institution.
I suppose I can say that an example of UNICEF consumers is young people in refugee camps. My clients are, therefore, the Americans who paint this to themselves and through their institutions, personal and public.
So, what do my consumers want? What desires are they looking to fulfill?
I do not need to say “satisfy a responsibility” as negative, as if it were a burden. I mean that this responds more to a call or a sense of duty. This can come from a devout culture, a commitment to public service or ethical confidence that those who have a percentage of resources with others. The long culture of American philanthropy, the leadership and heritage of America in humanitarian aid, our collective identity as a country of help is anchored in this sense of responsibility.
Finding the meaning is one of the desired customers that Miller describes in his book. He describes it as inviting customers to participate in something bigger than they themselves, to register for a movement, advocate for a cause. I have noticed this again and again in my paintings with donors and followers who have more deeply worried in our paintings.
The third preference, to obtain a merit, is not significant either. This obtains merits can be a fiscal deduction for a donation. This can come with special access to occasions or institutions, such as museum members, it can also be a broader confidence that the investments we make to other global should, in turn, make our own country safer, stronger and more prosperous.
This is a prayer that we listen to more today to justify our country’s investments to help other people to the countries that come. I believe that such investments meet this verification because the poor countries with damaged economies lead to migration flows that can have an effect in our country, fragile governments can reproduce conflicts and violence that are shed in borders and weak aptitude systems will not avoid epidemics of diseases that are extending to global scale. Help and humanitarian progression organizations seek to fight against all this, while helping to build low -income countries that will be politicians and economic markets for trade.
Here in Unicef USA. UU. , Our project is to show other American people who, on the one hand, invest in UNICEF’s paintings, support each child to become healthy, educated and respected, while, on the other hand, such investments satisfy a sense of individual and collective responsibilities, they will be meaningful and will be benefits for themselves and our country.
Together, we are American status for each and every child.
Right now, the lives of the most vulnerable youth are in balance as shocks and crises jeopardize the care and coverage they deserve. Reliable, uninterrupted and effective foreign aid is essential for the well-being of millions of young people. Please write to your members of Congress and urge ongoing investments in the United States in foreign assistance.