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For the first time for all parties involved, the American television network CBS has announced that it will broadcast Parma’s match against AC Milan on television.
This is the first time the channel has broadcast a Serie A match on its terrestrial channels and has selected a Milan fit for this honour. The main explanation is the presence of the American foreigner Christian Pulisic in the team.
They are also one of the “big three” networks in the United States, as they have the rare difference of being one of the main stations in the country. The channel is one of the country’s top media outlets and the visibility they will give to Milan through the broadcast of this adjustment will be invaluable.
CBS is also one of the few channels that broadcasts terrestrially, meaning that most Americans can access the network with something as undeniable as a television with an antenna. Therefore, the game will be released to a wide audience and has a chance of setting viewership records.
Milan will also enjoy the same exposure as classic American sports, such as school football and basketball, in the country. This increased visibility will allow the Rossoneri to be exposed to an American giant and potentially win over new fans of the team.
?️ FOR THE FIRST TIME, A SERIE A MATCH WILL BE BROADCAST ON CBS ?The team will be LIVE for Parma vs Milan on ?? August 24, pic. twitter. com/2N0TJuWaDP
– CBS Sports Golazo ⚽️ (@CBSSportsGolazo) August 14, 2024
According to the network’s press release, CBS will offer a live and studio games policy for the start of the Serie A season, which will include the television broadcast of a match from Italy’s top league. CBS Sports will broadcast Parma vs. AC Milan on CBS Television Network and Paramount on Saturday, Aug. 24 at 12:30 p. m. EST or 6:30 p. m. CEST.
The game will feature a 60-minute pregame showcase from Parma and the match will begin at Paramount at 11:30 a. m. m. EST, then continue on CBS for 30 minutes on CBS at 12:00 p. m. m. EST.
As written in a previous article, soccer is one of the fastest-developing games in United States. It is currently the fourth most popular game in the country, only the usually American baseball game.
The game continues to gain popularity in the United States and with matches like this, the Rossoneri will be at the forefront of that movement.