Hairdresser Rebecca Alcorn cut Shelli Locierro’s hair outdoors at her Rancho Mirage store wednesday in a pop-up store with a commercial fan to keep them cool.
This is the week when Alcorn runs his company, Visions Organic Hair Studio, off the door to take credit for a precaution on Gavin Newsom’s thirteen final orders in July for counties like Riverside that are on the state’s watch list. “For the development of COVID-19 instances.
Newsom has ordered beauty salons and nails, hairdressers and gyms to temporarily close or move their business outdoors to help slow the spread of coronavirus.
While the desert heat forces it to close to the max for the time being since March, a handful of gyms and hairdressers like Alcorn are looking for tactics to adapt and manage at least one component of their business.
The summer heat limits it to two hours a day, from 8 to 10 hours from Monday to Friday, and only haircuts, however, Alcorn says it is greater than the end in combination and that you can build a visitor base when you can reopen it completely.
“So there’s no shampoo, no chemical installations and that’s the hardest component newer than Newsom has done,” he said, as between 75% and 85% of salon revenue comes from dyes and shampoos.
“I don’t think it’s about restoring the flow of money. That really, let me give you the smallest margin of manoeuvre … Alcorn said Newsom provides the ability to move outside.”
While other parts of California enjoy a mild climate, which makes it less difficult to go outdoors, this is not the case in the desert. If it were November to March, it would be much less difficult for Alcorn.
“It’s lovely this period. But now it’s 120,” she says.
For businesses and restaurants to move abroad, many cities in the Coachella Valley have some regulations that allow them to operate on sidewalks and parking lots.
For example, Rancho Mirage requires a “temporary use permit” for any modification to current operations, but there is no cost for the permit, city spokesman Gabe Codding said.
“This permission is intended to ensure the protection of the operation and customers,” he said. If an operator, for example, planned to use meal parking spaces, the city would need to review and approve those plans for any protection issues.
“There is no cost to the applicant and it is only for advertising operators to modify operations as transparently as possible,” he said.
Requests for the use of transients allow you to enter the City Council or the city’s website, ranchomirageca.gov. Full programs can be sent to the city broker or emailed to [email protected].
Palm Springs doesn’t want a permit yet, city manager David Ready said, adding that he has not yet noticed many salons or salons withdrawing their businesses, at least in Palm Canyon.
Companies are encouraged to move to personal property, add parking lots and sidewalks, code compliance manager David Recio said.
“The installation on the public sidewalk poses a number of disruptions in terms of electrical cables, etc.,” Recio said, and encouraged those who need to settle on a public sidewalk to get approval for a usurpation agreement from the city’s engineering division. Room.
If more retail stores start moving outdoors and access to sidewalks becomes an issue, the city will likely require a traffic permit similar to what restaurants want to expand their outdoor restaurants, Ready said.
But the people would paint with companies to make things as simple as possible, Ready said.
Quinta had created an “Al Fresco” program for restaurants a few months ago and, with the July 13 orders from Newsom, expanded it to come with other businesses.
There are no application fees, however, interested corporations will have to register with the city to get outdoor expansion approval under the program, said Danny Castro, the city’s director of design development.
Under its “Unite Palm Desert Economic Relief Program,” Palm Desert has made temporary use permits available to restaurants and other businesses to expand onto public sidewalks, on-street parking spaces and parking lots, under the COVID-19 regulations, Principal Planner Eric Ceja said.
“In addition, we are looking to make this bigger for barbers and hairdressers as another form of local businesses that can demonstrate compliance with the governor’s orders,” Ceja said.
In Indio, the city has lately no regulations for dining or advertising activities, so entry is not required, spokeswoman Brooke Beare said.
Some gyms in the valley have also discovered tactics to conform to the latest state rules and organize member categories by dawn and night.
In La Quinta, Elijah Bishop, owner of Elite Fitness and Strength on Tampico Street, ranks in the parking lot at five a.m. Monday through Friday; 6:30 p.m. Tuesdays to Thursdays and 6 a.m. on Saturdays.
Ryann McMillon, owner of Fit in 42 on Ramon Road in Palm Springs, brings weights, bicycles, benches, Russian weights and other equipment, as well as outdoor sanitation supplies in a courtyard overlooking Gene Autry Trail for categories of 5, 6, 7 and 8 am and 6:30 pm Monday through Friday.
Each elegance has about 8 to 12 people, and past sessions have the biggest draws.
“It’s intense training,” McMillon said, the same point members would get if they trained in the gym.
“We are following the new regulations that have imposed on us and we are afraid to pass out and continue our activities…”, McMillon said, while maintaining an intense education and enjoying what is regularly presented inside.
“He’s been doing this for about 3 weeks,” he said, adding that coaches also do virtual workouts and workouts to allow other people who can’t or prefer not to pass out to exercise at The Zoom house.
The outdoor and online courses, which were presented at the first prevention, helped keep your business afloat, but the pandemic has had an impact.
“We’ve been smart in pivoting and adjusting,” McMillon said, however, it’s members’ willingness to check new things that determines whether it will succeed.
“That’s the problem, some other people don’t need to do online training, but they need to come and do outdoor activities,” he said, and others feel the opposite. But there are also those who simply need things to go to pre-COVID-19, he said.
“But we did a great job of retaining our members,” McMillon said.
The gym had more than two hundred members and grew before the March final and fell to about 180.
Without online systems and now classes, the gym might have noticed a greater loss of membership, McMillon said.
“We have a massive bond with our members, so they stay with us and stay with us. Therefore, we have not noticed any irregular declines yet due to constant adaptation. If we haven’t adapted … and we just followed the Of course, we would have collapsed,” McMillon said.
“Right now, we’re entering our third week, but we’re seeing an increase in numbers and our members are coming back full-time,” McMillon said.
“So there’s a lot of hope for us right now with this moment, we just don’t know how long it’s going to last,” he said.
The gymnasiums were completely closed in March and allowed to reopen on June 12, and then closed on July 13 through the governor for indoor training. There hasn’t been a governor’s calendar on when gyms, lounges, restaurants, bars and other businesses will be absolutely reopened.
This is a similar symbol for Bishop in La Quinta, where the parking lot of her gym, Elite Fitness and Strength, is remodeled into an educational domain once or twice a day, six days a week.
Initially closing in March and when it obtained permission to reopen in mid-June, Bishop said she was unsure whether there would be any other closure imaginable if there was a build-up in positive instances of COVID-19 for a few weeks.
Although everything reopened just before the Fourth of July and about a week later ordered it to close again.
During the short era during which it was open, he followed all the rules established through state and county fitness officers, adding staff and member temperatures; Educational equipment and spaces that are remote and registered, so that other people remain in designated spaces; and blank equipment.
“I think it worked well, everyone did and then we had to close, so I read between the lines and he said … that we had to avoid internal operations unless we could replace it outside,” Bishop said.
The terrain is giant enough to distribute to others in all other parking spaces, allowing a distance well beyond 6 feet.
First elegantly on Tuesday and Thursday mornings at five in the morning and extended to five days a week. He soon added a nighttime elegance and then an education session on Saturday morning, all at the request of the members.
“For the most part, members who are engaged, don’t care” that they exercise outside,” Bishop said.
“They just need to have a position where they can train, be driven and stay motivated; anything that holds them accountable. So it’s a small adjustment, but the coming members agree with that,” Bishop said.
Morning categories are served through about 20 members and evening sessions attract a dozen, he said, adding that it operated about 25% of its overall workforce.
Although the courses are held outdoors, Bishop continues to comply with the protection rules established through state and county fitness officers.
The members contribute through the construction and Bishop takes his temperature and is directed to a hand washing station and then retrieves the device they needed based on a list that he provides them.
Masks are needed inside the building, in the parking lot there is enough distance for other people to remove them if they prefer, he said.
“It works well, under the circumstances,” Bishop said.
He understands that decision makers “have a hard job” and that while the top gyms met the requirements, in addition to keeping the device blank and others at bay, others were not and this would possibly have led to the time of stopping.
“I think if everyone followed the rules, I don’t think we’re in this difficult situation,” he said. “But how can you tell them and say, this gym does well, this gym hurts without just saying, OK, if you can’t do it outdoors and stay (people) spaced, you can’t do it at all.”
Bishop has now stated that she is not with lawmakers because of the regulations they have established.
“I’m just with the current, I’m following and I follow the rules.”
Alcorn said that the salons, who in general cases will have to abide by strict standards of fitness and protection to retain their licenses, were unfairly classified with the circular moment of closures when they did not appear to have been guilty of the increase in positive cases.
“The state of California wants 1,600 hours of training, not only how to cut hair, but also how to protect other people in general condition” before a license is granted,” Alcorn said.
When the order was imposed, he said, the salons were complying and even went beyond the additional rules required to reopen in June, adding daily temperature controls for staff; face protections and masks used through stylists and masks for customers, and disinfection of workstations between customers. Workstations also had to be eliminated to keep consumers at least 6 feet away.
There are 53644 beauty salons and beauty salons authorized in California and on Thursday, no fines, subpoenas or compliance actions similar to COVID-19 were taken as opposed to licensees, said California Department of Consumer Affairs spokeswoman Cheri Gyuro.
On July 13, when Newsom announced new mandates for riverside County shows, Alcorn in Santa Barbara and the city’s reaction encouraged her to see paintings outside.
“Of course, our weather is absolutely different from Santa Barbara’s, where State Street closed and all the salons moved out. They made eyelash extensions, pedicures, anything they can think of,” Alcorn said.
“But really, that day a little hope, ” he said. “There is a camaraderie of women talking to each other, discussing what happens in a friendly way. That’s what we lost. That’s what salons do. So, at that moment, I think I could do something like that here in the desert.
Maybe all day, but anything to keep moving forward, he said.
“We have to keep moving forward, we can’t lie down and die,” Alcorn said, adding that he knew there were other people worse than he is now and that he was donating 15% of his source of income to local charities.
His business is most commonly through dating, however, he said other people who drive down Highway 111 and realize that it is open avoid a haircut.
He returned to his store at 70065 Highway 111 in Rancho Mirage and pulled out a chair out of the living room outdoors with all the equipment (scissors, combs, mirrors, etc.) that he would like to cut his hair.
She started out offering haircuts from 7 to 10 a.m. but with two children, she narrowed the time to 8 to about 10 or even 11 a.m. Monday through Friday, though some days she’s still just getting started and may not have the appointments to require opening all five days.
“I do it five days a week, but only last week, that’s 90% of those days,” Alcorn said.
“That’s a very good answer. People need to pass out, they need to be outside,” she says.
Desert Sun reporter Sherry Barkas covers the cities of La Quinta, Indian Wells, Rancho Mirage and Palm Desert. It can be [email protected] or (760) 778-4694. Follow her on Twitter . . . TDSsherry