Fandom, the parent company of GameSpot, has released the results of its latest “Inside Entertainment” study that examines the statistics and trends of people who love video games and entertainment in general. In particular, this most recent study sheds light on “changers. “that is, those who stop watching videos and TV screens to play.
The study found that the number one activity that entertainment enthusiasts “turn to” is gaming, at 59%. Beyond gaming, users spend time reading (56%), browsing social media (47%) and engaging in non-public activities (37%). %). Given the high number of readers, the Inside Entertainment study suggests that companies might have the opportunity to capitalize on this by adapting an e-book into a game or an e-book into a movie.
Games and TV and videos are synergistic, according to the study. According to the study, watching TV and videos is the number one activity players turn to when taking a break from gambling. “These industries are inevitably intertwined and can gain advantages from joint efforts or conquest/reconquest strategies,” the study said.
In addition, the Inside Entertainment study shows that 82% of respondents believe that video games are more interactive and engaging than movies and television. 59% said they felt more satisfied betting on a game than watching a movie or TV series; 53% said they felt they had more control over the story when playing a game; And 45% said they felt more interested in the story when playing games than while watching a movie or show.
Fandom’s Inside Entertainment study is based on responses from 5,500 entertainment and gaming enthusiasts between the ages of 13 and 54. The study also leveraged Fandom’s unique knowledge of 350 million unique visitors per month, forty-five million pages of content, and more than 250,000 wikis. .
Go to Fandom to read the full Inside Entertainment study.
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