One of the latest concepts in golf entertainment (3’s, a technique that combines a Par 3 golf course available under the lights with hospitality) is being developed with its current location in the Carolinas and a vision of long-term growth.
Founded by restaurant and hospitality entrepreneur David Sezna, the first three venues opened in Greenville, South Carolina in 2020 and 8AM Golf and his spouse Justin Timberlake invested in the logo in 2022 with plans to refine and reflect the style elsewhere in the major United States. States. metropolitan areas.
The second location will be in Charlotte, with the acquisition of Pebble Creek Golf Course on Indian Trail and the announcement of extensive nine-month to one-year renovation plans that include course improvements, lighting fixtures for night games and an offering food and beverage dynamics. The new site 3 is expected to open in the second part of 2025.
“The plan 3 we created in Greenville turned out to be everything we hoped for – it’s the ultimate golf destination for a comfortable gathering with friends and family,” said 8AM Golf President Hoyt McGarity. “From the beginning, we had a broad vision for 3 and it’s fantastic to see those efforts come to fruition with the plans we have for our current location. »
Charlotte’s course will be reduced from an 18-hole par 3 to 12 holes, staying true to the original concept of the 3. The facility will install lighting fixtures and a dining place known as “The Grubhouse,” which offers prepared food as well as beverages and merchandise. The casual atmosphere, designed to inspire golfers (and non-golfers) to get out and socialize, will be enhanced by fireplaces, Adirondack chairs, and music.
“Business style is all about laughter and accessibility,” said Trey Marucci, chief strategy officer at 8AM Golf. “It’s about making golf less intimidating for everyone in a way that provides other elements they enjoy: a glorious bar-grill style atmosphere at the center of it all, with TVs to watch your favorite game, wonderful food or smart food . Cocktails if you just need to go out the back on a beautiful terrace and watch the sunset on a golf course. ]
“You add all those exciting off-course amenities to the concept that ‘Hey, if you’ve never played golf and you need to try it, this is a wonderful position to do it,'” Marucci added. Let’s judge you. It’s easy to get started and everyone is there to have fun. There isn’t much judgment on someone’s ability to play golf.
Golfers play under the lights of 3’s Greenville, a style that will be replicated at the upcoming Charlotte venue.
The 3 and 8AM Golf team continues to look for other locations to expand the logo, with the southeast and southwest United States being areas of great interest in the short term, given the appetite for golf and the favorable year-round weather conditions in those areas. regions.
“I know there’s a lot of appetite in some places, in the northern summer towns, and things like that as well, so it’s definitely whatever we’re in,” Marucci said. “And then in the longer term, we also reach out and talk to other people about some pretty attractive opportunities overseas. “
The concept of the 3 is of great interest to Timberlake, an avid golfer who is involved in artistic projects across 8AM’s portfolio of brands beyond his number one as a songwriter, performer, actor and producer.
“The 3 is everything he appreciates because of the option to access them. In fact, he likes the idea of bringing the game to more people, and to other people who might not otherwise have the opportunity to revel in this game that he loves,” Marucci added. “So, he tried to communicate to us how, as we get older, he can help us, whether it’s to rise to an occasion or things like that. Definitely, while site two is up and running, and we hope here we will also prepare for sites 3 and 4. These are things that he will support.
Golfers hang out and socialize around the fireplaces after playing golf at 3’s Greenville.
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