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Don’t prove that anymore
The experimental Google Shoploop discanopy new smart-looking products via browsing videos.
Once you have discovered a product, Shoploop will appear with the option to log in or purchase it on the merchant’s website. Google said Shoploop has lately focused on beauty-focused products such as makeup, skin care, hair and nails.
The app was encouraging through shoppers jumping between social media and e-commerce sites when they’re new products to buy, Lax Poojary, CEO of Shoploop, said in a blog post.
Google is the latest of many tech media giants to introduce video shopping features. Facebook and Instagram added online shops to their social media platforms earlier this year. Amazon uses its livestream platform, Amazon Live, on its retail site. YouTube, which is owned by Google, also added shoppable advertisements to its videos last month.