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Google’s studies and internal progression division, Area 120, launches Shoploop, a form of video buying designed to introduce consumers to new products in 90 seconds.
The main goal of Shoploop is to bring 3 things: discanopia, compare and purchase products, all in one place. The app uses video as the main detail to help users watch product replays without preferring to leave the app. Shoploop CEO Lax Poojary says: “Shoploop’s delight is more interactive than simply scrolling through images, titles and schematics on a classic e-commerce site. All Shoploop videos last less than 90 seconds and support the discussion of new products in aaa laugh, whether you prefer nail stickers at home, revive your hair from the second day or get a concealer that provides a complete canopy.”
The app helps consumers spend less effort while locating the right product. “It turned out that I had seen someone advertise a makeup product on social media and looked to it. So he searched the reperspectives on YouTube to see what it would look like in real life and whether others liked it. Then she looked at him. E-commerce site to buy it. It took no less than 3 application stations or network sites to decrypt what I was looking for,” Poojary says.
Buying food between consumers and the giants of the generation is putting more effort into it. Amazon, for example, operates a live streaming platform, Amazon Live, on its retail site. Facebok went to the deception with the acquisition of Packagd, a startup focused on buying videos. YouTube has brought a new buyable ad format and puts products to buy only for videos, and Instagram also has its own boutique destination.
Therefore, the deception is crowded through the tech giants, the questions represent the expansion of the application. The app will grow with content creators. “Today, we focus on content creators, publishers, and online store owners from a smart point of view in categories like makeup, skin care, hair and nails. Our goal is to produce them with a flat way where to compare and present products and support others buy directly from their videos,” Poojary says.
Lax Poojary, had worked at a network planner, Touring Bird, also in Area 120 and last year became a component of Google.
Ilker Koksal is a generation entrepreneur, who has been indexed in Forbes 30Under30, category Enterp Technology. He founded two new companies; one is sold, the other is always
Ilker Koksal is a generation entrepreneur, who has been indexed in Forbes 30Under30, Enterprise Technology category. He founded two new companies; one sells, the other is in progress. It can also be one of the founder’s FAQs and have a bachelor’s degree in computer science and an MBA.