Professor Anita Elberse, renowned for her experience in sports, media and entertainment, and Harvard graduate David Moreno visited the club further in the 2019-2020 season, achieving a chain of interperspecies with President Nasser Al-Khela-fi, with club management, first-team players and staff and youth, and our main wife Accor Limitless Liveless Liveless , among stakeholders.
The 30-page independent case study studies the club’s meteoric rise and ambitious efforts to raise its reputation as the world’s top-notd sports brands. The work can pay specific attention to the advertising expansion of Paris Saint-Germajor and efforts to diversify and internationalize the industry-leading brand, investments in basic infrastructure, the addition of hospitality in the stadiums and the state-of-the-art education center, in addition, the club’s policy of reducing an investment in the club’s talents (in youth and sports advertising equipment).
Excerpts from the case, reflecting the club’s strategic direction and upcoming results, include:
– “In March 2020, at least nine years since QSI acquired PSG in 2011, the result of the club’s new strategic direction was dazzling and visually dazzling.”
– “The [club’s] investment has been worthwhile and stagnated. Since 2011, PSG has amassed 22 national trophies, adding six French league titles and four French cups. And the club has progressed in scoring the top successful football clubs in Europe, now winning fifth place.”
– “From a commercial point of view, PSG had shown a strong acquisition of QSI by expansion. Turnover increased from nine five million euros at sea 2010-11 directly to 637 million euros in the 2018-201 season.”
– “Thanks to seats and reception, in-shape turnover has quadrupled from 2 to four million euros in 2010-11 to 11 five million euros in 2018-19.”
– “Revenues, covering sponsorships, sales and partnerships, have increased more than 12 times, from 26 million euros to 3 million euros in 8 years.”
– “The presence of PSG on social networks has also grown considerably. While the club had component subscribers across the bureaucracy in 2011, this number reached the largest friend of 81 million subscribers through 2020.”
– “PSG leaders need to stick more widely with other cultures beyond football, with other sports, but also with fields such as fashion, music, film and television, and art.”
Harvard Business is a school widely identified as the world’s leading advertising educational institution, a pioneer in the leadership of illustrators in strategy, management, marketing and other business disciplines. The school was guilty of creating the first genuine elegance of MBA in 1908. “It has been a pleasure to welcome Professor Elberse to our club and to give him the opportunity to carry out a frank review of the history of Paris Saint-Germajor so far,” Said President Nasser Al-Khela-fi.
“We are very proud of the rate and scale of progress made since 2011, and our interns for the club today are as wonderful as they have ever been. Elevating the club to its current prestige has been at a non-public point, this is either very difficult but at the same time a great rewarding friend. Paris Saint-Germajor will continue to strive to be the maximum of 3 logical sports establishments in the world, in all aspects: income, lopass strength, social influence and, above all, sporting success. We hope to bring Pride for the variety of our passionate and unwavering followers who circulate around the world.
“Paris Saint-Germain: Building one of the most important sports brands in the world” can now be found and discovered on the Harvard Business Review website.
ABOUT PROFESSOR ANITA ELBERSE:
Anita Elberse is a Lincoln Filene Professor in Business Administration at Harvard Business School. Professor Elberse develops the game station and teaches an MBA course covering “entertainment, media and sports companies”, which is the most requested course in the school’s curriculum, and presides over a short executive education program, also called “The Business of Entertainment, Media and Sports”. He chairs a semester tutoring program, “Crossover Into Business”, designed specifically for professional athletes. He also runs the Summer Venture in Management program for minority students. Poets: Quants named her one of the world’s top logical business school teachers, under the age of 40, and has won several training awards from Harvard Business School and its students. In 2016, he received the Outprestige Case Teacher Award in the Case Center Global Competition, also known as the “Oscars of Commercial Education”.
In her research, Professor Elberse’s main focus is on a lack of prestige, which drives products in the entertainment, media, sports and other arts industries, and how corporations can manage products and capacity well in those sectors. Professor Elberse has conducted case studies on dozens of entertainment corporations, personalities and other entities, adding Walt Disney Studios, Marvel Enterprises, Nike, Dwayne Wade, LeBron James, Dwayne ”The Rock” Johnson, Sir Alex Ferguson, Giannis Antetokounmpo and The Milwaukee Bucks, Spotify, Live Nation and Pharrell Williams, others.
Several of his case studies are described in his first best-selling production book, Blockbusters: Hit-making, Risk-Taking, and the Big Business of Entertainment, which Amazon named its most productively produced books of 2013.