The MBLM study, now in its tenth year, found that Dove ranked No. 1 on the aptitude and hygiene test, followed by Olay and Head-Shoulders. The remaining marks at the maximum 10 logical of the industrial outlet were Ivory, Colgate, Scope, Pantene, Crest, Nivea and Listerine. In addition, the highest productive own brands have continued to surpass the maximum logical marks in the Forsong 500 and S-P indices in terms of currencies and profits over the past 10 years, according to the study.
“Physical and hygiene activity has maintained its prestige in our annual study score,” said Mario Natarelli, managing partner of MBLM. “Some brands in the arena experienced difficulties during the pandemic, as Jstomer’s priorities changed to the core, while some spaces, such as disinfection, increased sales. As we move forward in 2020 with much of our security-focused counterattack, be nice to navigate to see how the season of relationships brands forge with Jstomers evolves and how they specialize in strengthening ties.”
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