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There is a situation of consistency with the similarity between the non-easy business of a Sumerian potter and an elegant business owner. Decades separate them both, but similar disorders save them from sleeping at night. Both will have to create an exclusive product for best friends that sells or, if it is a general product, find some way to expose it in giant quantities efficiently. Differentiate offers, consistent with the achievement of ex-consistent audiences, the use of resources, the optimization of processes … those have been, are and would be the non-easy conditions of companies in time and geography.
However, as companies become more complex to manage, more machinery is needed to meet those challenges, where generation comes in.
Back in the late 1700s, the flavor of the day was delicately decorated pottery dishes. Making such dishes required skilled artisans, which stood in the way of scalability Josiah Wedgewood, the famous British industrialist, and entrepreneur (he founded the Wedgwood pottery in 1759!) leveraged the tech of the day to make molds and manufacture what seemed to be hand crafted pottery in a streamlined and industrial way. Technology, we quickly learned, is a business differentiator. Fast forward to today, technology is the enabler of businesses, and in many cases, tech is the business itself. For example, cloud computing provided by Amazon AWS helps companies store and analyze data as well as host websites, and is a foundational building block for many businesses worldwide. Tech can also be a revenue generator in its own right: for example, AWS is a major revenue generator for Amazon.
To this end, there is a continuous and lively discussion between industrial disorders and generation. High-intensity disorders haven’t changed. They have been and could be concerned about differentiated products and the strength to evolve. What it’s turning is how we solve those challenges, and here the generation plays a major role. Hence the valid query that any of the business owners and resolution creators will have to do: how can generation assistance help me solve my business disruptions? How can my business be?
Let’s take the combustion engine as an example. Most people have one (under the hood of our car), and given the speed at which generation evolves, we can’t even be a “generation.” However, at one point, combustion engines were at the logical maxim of the generation. Taking into account the opposite of muscles, animals or steam engines, the cinjury of combustion engines is obvious. If we were marketing specialists in the mechanical age and met a combustion engine for the first time, we deserve to have asked ourselves the following four questions:
1. What technologies are available? The importance of this is never very simple to detect what technologies are at stake, however, what point of market readiness it is. At the time the combustion engines exploded, the possible characteristics were animal power, steam, electric motors or fuel engines. Gasoline won at the end of the day due to market position availability, cargo and an active and supportive lobby. The generation was ready, willing and available. The consultation was: what are you able to do with this generation?
2. To be able to and resolve the commercial disorders of technology, we know what these technologies can do. In the case of excess combustion engine, you can convert the force into linear and radial motion. Is it exciting? Only when you encounter commercial disorders …
3. What business do I not face with the easy conditions? Finally, let’s move straight to the advertising challenge of horse manure. At the time, the giant cities had a great challenge on horseback. As the population grew, the diversity of horses to tranme me to other Americans and carry more. The amount of horse manure is higher accordingly, to the point that there has been a threat that cities simply cannot grow, or that they are covered through some product derived from the populated apple. This is known as the “Great Horse Manure Crisis of 1894”. A cleaner solution was needed. Today we know better, but at the time, combustion engines were this “cleaner option”. The entrepreneur at the time thought: “If I have a motor unit capable of converting force into linear and radial motion, I can also, for example, get rid of the pobig apple and reposition it with an engine.” Bright.
Four. Can these features solve my business problems? In a world of new automation and industrialization, engines can also solve the big apples’ business problems: the direct solution to the question “how to clean up other Americans” is the “engine.” To the tactics question, we moved goods where there is no railroad, the trucks were the solution. And the list goes on. For the entrepreneur or business owner at that time, answer the four questions above to identify how the generation of the day can also help solve business problems.
But there’s an extra layer here: the discussion between generation and business. When generation revolves around acircular mechanical progression (motors, machines, etc.), commercial disorders tend to rotate or define themselves as similar capabilities. A combustion engine can’t solve mathematical disorders, but it can feed things. Commercial disorders have begun to revolutionize acircular power, mechanics, power and automation. Tech has explained the bureaucracy of questions posed through today’s companies.
To explain the four disorders mentioned, let’s take a newer example: the era of cellular and net connectivity. Imagine you’re an entrepreneur somewhere in 2009:
The answer to the question “How generation can help solve business problems” is now more confusing than in the past. The explanation of why this generation can also be more confusing. Given the decade of innovation: when we said “virtual”, our best friend meant “Web and mobile”. Today, virtual means IoT, AI, decentralization, RA/VR/MR and a lot of other technologies.
Just to answer our first query of “what technologies should be had” takes longer. Double-click AI AI, and it immediately expands to other tech captures like herbal language processing, PC vision, fraud detection, and the list goes on and on. The same applies to IoT and anything else from the culprits. Similarly, the low prestige of what these technologies can do also requires intensive knowledge. The knowledge scientist who only hired to paint on PC vision disorders is never a very similar user who can query about herbal language processing. The era of the logical engineer full-stack one-smaximum capable of solving everything is coming to an end. And if those are difficult questions for your engineers, believe in your product managers or sellers. Without a low prestige of the technologies that should be had and what those technologies can do, how can they help solve their customers’ business disruptions or locate new opportunities?
So, once again, in Bob Dylan’s words, “times are changing.” With them, we seek to expand our wisdom and low technology. We are looking to understand what technologies are available. We’re looking to determine what those technologies can do. At the same time, we are looking to define our disruptions and business objectives: those new and emerging technologies. Finally, we’re looking to determine how these new tech captains can help us resolve trade unrest.
I could, in theory, continue and provide advertising cargo with yesterday’s technology. Why do you care about the previous four questions? For two reasons, and only for two reasons:
If the solution to one or 2 above is “yes”, you have discovered the solution to the question “How generation can solve (my) business problems”. You may also find some way to generate new business charges for you and your customers.
I am a serial entrepreneur with experience in innovation of startuplaystation and companies, with a focus on IoT. Over the more than 20 years, I have founded and
I am a serial entrepreneur with experience in innovation in the world of startuplaystation and corporations, with a focus on IoT. For the past 20 years, I have founded and announced my own businesses, products and centers in sectors, adding mobility, insurance, consumption, defense and manufacturing. In my current role as Global IoT Partner and Head of IoT at BCG Digital Ventures (httplaystation: //www.bcgdv.com/), I am pleased to present paintings together with the world’s largest corporations to create and launch new businesses. This experience has given me an exclusive view of the greatest friends on the rigors and frictions that companies face today, how to innovate with corporations, and how to provide winning corporations through IoT in the marketplace. I love learning from other marketing specialists and presenting generation innovators with mentors on Israel’s leading boot accelerators, Exec MBA systems and design academies.