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Customers are understandably cautious when conducting business through email. Cybercrime continues to rise and phishing is a serious concern. Businesses using free Outlook or Gmail accounts lose credibility in those cases. A small investment in a business email address recovers that credibility and provides extra controls to businesses.
Most hosting providers and internet developers offer business email plan options. Although it varies in terms of the final setup steps, there are five fundamental steps to follow before the final mailbox account setup. These five steps to creating a professional email address will help you get the best deal, a smart domain name, and plan a format for your email address.
Start by opting for a professional email server. While it is technically feasible to create a self-hosted business email account on your private or business servers, the procedure can be time-consuming and delivery delays are common.
For most businesses, hiring an established email server is the most productive option. An email server is like an internet server, they specialize in delivering email. Most smarter internet servers also offer this service, and some email servers are part of other enterprise software like Google Workspace (Gmail for business) and Microsoft 365.
Once you’ve chosen a provider, it’s time to settle on a plan. The email plan may be included as part of web hosting, or it could be an add-on or stand-alone plan.
When opting for a plan, look for:
The name of your email domain is the same as that of your website. If you already have a traditional domain, you may not want to log in to a new one. However, while some internet servers accept subdomains for email, not all of them will. , so check the terms to be sure. For example, Google Workspace doesn’t work with free subdomains from the site builder and also rejects less common domain extensions, such as Arraysite domains.
Domains average between $10 and $35 per year, and charges vary widely depending on the domain name, the domain extension (the component after the consistent term), and the domain registrar. High-demand domain names can cost millions. However, there are many inexpensive features and loose domain names are also available.
Most internet servers offer a free one-year domain, or you can purchase one from the domain registrar of your choice.
The part of the email address before the @ is entirely up to you. However, a popular username format, such as firstname. lastname@example. com, will make it less difficult to upload new usernames as your business grows.
The procedure for final configuration of mailboxes varies depending on the mail server, but the general procedure for most providers will be as follows:
Business email addresses from the most productive email servers typically charge less than $10 per month per user for entry-level plans. Differences in the number of mailboxes, garage space, user access to POP/IMAP email (desktop email readers), and the number of aliases could inflate the charge depending on the user.
However, the higher additional prices are similar to those of other apps. For example, some Google Workspace pricing plans upload video conferences, e-signatures to PDFs and documents, and even AI-generated video tools.
With the proliferation of Gmail, having a business email address may seem unnecessary at first, but having a professionally branded email address protects your business email and increases your company’s popularity and credibility. Additionally, a business email plan is a relatively affordable investment. for small businesses at most. After following those five undeniable steps, you’ll be able to start engaging with consumers and suppliers in no time.
As a small business owner, Liz understands the demanding situations marketers face. Well-versed in the virtual landscape, she combines real-world experience in design, e-commerce store building, social media, and marketing control with years of studies and reporting experience. on topics similar to technology, SaaS, e-commerce, and small businesses.