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The platform, which recently hired Donald Trump Jr. as an adviser, is seeking to tap Wall Street to expand its potential customer base.
By Michael J. de los Ángeles Merced
Online prediction markets soared in popularity last year in the run-up to the United States elections — and then claimed vindication when they appeared to reflect Donald J. Trump’s victory faster than opinion polls did.
Now one of the biggest players in the business, Kalshi, is moving to make its contracts available to more bettors looking to wager on some of the biggest events in politics, business and sports — from guessing the correct number of “yes” votes Robert F. Kennedy Jr. will receive in his bid to become Mr. Trump’s health secretary to which companies will run Super Bowl ads.
Kalshi is expected to announce Friday that users will now be to buy their prediction markets directly from stock market runners, just as they can buy shares or cryptocurrencies.
“Over time, integration with agents will enable 160 million Americans who have moves to access prediction markets,” Tarek Mansour, co-founder and chief executive of Kalshi, said in a press release. Billion-dollar elegance, and we’re not going to avoid building before we do it. “
This is the most recent evolution in prediction markets, which have existed for years and that have become more prominent during the 2024 electoral cycle, in the midst of a global entrance of traigators. crowds and the ability to react more temporarily to the last minute news (it did not work, making great failures, adding the presidential elections of the United States of 2016).
Bettors must also win if they expect the effects correctly. A French trader who bet firmly on a Trump victory on some other platform, PolyMket, won $85 million.
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