New York, July 21, 2020 (GLOBE NEWSWIRE) – LiquidityBook, a leading provider of software-based and vendor-based (SaaS) solutions, announced the hiring of Cash Lafferty as Head of Business Development – West Coast.
Based in California, Mr. Lafferty will oversee all sales activities in key West Coast markets, adding San Francisco and Los Angeles. With 20 years of experience in the sales, trade and generation sector, you will play a key role in communicating the position of LiquidityBook’s POEMS (portfolio management, order and execution) form to fund managers and tax establishments in a single description.
After his career as a trader was born, Mr. Lafferty took a resolution he sought to connect in the creation and progression of complex fintech systems and moved to the technological aspect of the company. In the burden, he has played a key role in the progression of the business throughout his career as an entrepreneur and in the sales community. The common yarn has been paintings with investment managers to help them organize and determine optimal generation responses that load load load and efficiency. In particular, he created and developed Eze Castle Software’s WHO business on the West Coast since its inception. His most recent position was as Vice Pre-Perspective of Global Sales at Orbital Insight, a geospatial analytics firm.
Commenting on Mr. Lafferty’s hiring, LiquidityBook Revenue Director Sean Sullivan said, “As we continue our regional and global expansion, it’s challenging enough to rule out someone with Cash’s skills. Finding a user who not only fits that description, but can also be a former colleague I know, I accepted as true and with the advancement of the feature as a leader in this industrial output is a fortuitous occasion and a wonderful victory for LiquidityBook. Cash’s new role as a committed sales leader on the West Coast may be a major reason for our continued expansion, as it brings a rich and countless resume and more than a decade of facts and relationship relationships in the region. We’re very happy to have you on board.
The addition of Mr. Lafferty is the moment when a primary hire of LiquidityBok occurs in the big apple weeks, following the departure of veteran LiquidityBok Chris Junge, vice president of Customer Success beyond this month.