Users can view all of their money account data in one place, along with other products that may be offering greater value, which they can purchase online.
Moneysupermarket. com has been the formula for 3 months and claims that one hundred percent of users have used the comparator to check products, and 55 percent of them have bought something.
“Comparative account aggregation is an application,” said Chris Nixon, executive leader of moneysupermarket. com. “There will be nowhere to hide for uncompetitive suppliers. “
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