Fashion events come and go, but for the past decade, New York Men’s Day (NYMD) has been a biannual staple on the city’s calendar. While many shows and presentations are backed by big budgets and holding companies, Men’s Day takes a different approach—giving small, independent brands a platform for exposure.
Founded in 2014 through industry veteran Erin Hawker, founder of Agentry PR, Nymd A Pasee for emerging men’s clothing talent. Often, all a budding designer wants to tap into the radar is an opportunity, and Hawker and his team offer the shovel. The designers decided that NYMD gets a presentation, hair and makeup space, occasion staff, and, perhaps the most coveted, access to the industry press and New York fashion buyers.
How did Erin and the Agentry team bring New York Men’s Day to life and how has it evolved over the past decade? And what familiar names showcased during NYMD’s 23 past seasons? Keep reading to find out.
From Hublot to Hollister, Erin Hawker’s extensive portfolio has given her a willing eye, not just for public relations but for the industry as a whole. In 2014, he saw a gap: the emerging men’s fashion skill being overlooked. “Sponsorship dollars from large corporations went to the women’s brands that appeared at NYFW. It’s a tough sell to get the attention of menswear,” he recalled that he teased from this month’s Nymd presentation. But there’s a real desire to highlight all portions of the industry, and that also included what the men were doing. “
Feeling an opportunity, Hawker made the decision to replace the narrative, not only through attracting the attention of the industry, but through obtaining sponsorships to help male clothing designers. It’s “Ajá!” The moment has come with the understanding that there is force in the numbers. By joining multiple designers under the same roof, it is unlikely to ignore the day of New York men. In 2014, the first presentation, with six designers, the Deyeted Fashion Week.
Another adage turned out to be true: “If you build it, they will come. “And they did. Sponsorships followed temporarily, the Cadillac among them, allowing the company to expand its donations and cementing Nymd as the first New York Fashion Week fashion show, until launch season. Since those beginnings, the initiative has grown. Legacy media outlets such as WWD, the New York Times, and Vogue Runway have covered NymD, and Agentry is now a spouse of the Council of America (CFDA) fashion designers, a nonprofit agreement that promotes American designers in the global industry landscape. interior.
Over the decade beyond, NYMD has organized a diverse couture of designers, ready-to-wear and streetwear with bespoke pieces. The lasting good fortune of the occasion comes from the realization that men’s fashion is just as complex, diverse, and nuanced as women’s clothing, and deserves the same spotlights. And this projector only intensifies. As online influencers increasingly adapt to the fashion industry, interest in men’s fashion continues to grow, at the festival featuring women’s clothing in our Instagram and Tiktok streams. In addition, NYMD has become a normal staple food for shoppers. For those interested in the fashion industry, you would have probably seen Bruce Pask, important editorial director of Neiman Marcus, received this year.
To be considered as for New York men’s day, AGENTRY PR introduced a call for programs twice a year, a few months before their planned presentations. The application criteria are minimal, and is intentionally. As Hawker said, adding too much to the application procedure can restrict emerging presentation grades. Instead, designers are encouraged to all grades to fill the application. The main thing, according to Hawker, is to have a well -balanced collection to show, which allows Hawker and his team to perceive the global vision and qualifiability of a designer. “It is difficult to say if [a designer] is an adjustment for NYMD if the application is just a blouse or a pair of shorts. I want to see what the designer says. I want to be directed somewhere when we check the candidates.
After the variety process, determined designers are selected to exhibit their collections. During the day, the designers are divided into two spaces of time (morning and afternoon) and have given an area in the place to establish their collection, dress with their models and greetings to the companions of the industry. Not only is the place supply, however, the PR and its sponsors also supply hair and makeup for models and the production assistance of occasions for the presentation and coordination of the pillars. After the occasion, the occasion, the images and the main points are shared with media contacts to give life to the exhibition.
Keep the presentation of NYC AW25 NYMD
This week, six designers presented their New York Men’s Day Collections. The exclusive taste of the participant shows that men (and, as some designers identify their collections, taste without gender) is as individualistic as all of ourselves. The six designers were:
As New York Men’s Day makes New York Fashion Week, the next show will take a position in September. Future programs and more data can be discovered on the NYMD website.
A. Potts AW25 Presentation Nymd
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