The British Biscuit Advisory Board’s website, created through Dig for Fire, warns against “appetite control” and “cookie storage. “
It’s related to an upcoming relaunch of Northern Fox’s Rocky Biscuits brand.
A spokesperson for Northern Foods said that while the site is ironic, it was subsidized through serious studies exposed in the run-up to the relaunch of Rocky Biscuits.
A study by the Department of Trade and Industry found that a large proportion of people suffered injuries from eating cookies, such as dipping them in a hot beverage.
Official BBAB teams have been created on Facebook, YouTube, and Flickr.
The crusade will grow larger on television, radio, print and outside media.
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