Scott USA, Scott’s U. S. subsidiary, recently hired Matt Heitmann as Chief Marketing Officer. This move is a testament to Scott’s continued investment in expanding the logo nationally.
Heitmann, who has held leadership positions at Signa Sports United, BMC, Canyon Bicycles, USA Cycling and Backcountry, brings more than 25 years of experience in business management, branding, virtual and expansion marketing, visitor service, e-commerce and ongoing business operations.
At Scott USA, Heitmann is concerned with expanding logo awareness and driving visitor engagement in the United States.
“I am excited about this exclusive opportunity to continue the legacy of the Scott logo, which has its roots in the 1950s in the American West. There are many opportunities in the United States and around the world to revitalize the logo and renew it. Engage to our consumers and boost our efforts with virtual marketing and knowledge sophistication,” commented Heitmann. “Add a refreshed experience for visitors and spouses, and everyone wins; we are sending a transparent message that Scott controls and directs; the trustees are fully committed to not only preserving Scott’s legacy, but also supporting his next chapter. ” of success”.
Heitmann’s most sensible priorities are optimizing Scott USA’s proprietary knowledge strategy; increase awareness of the logo and solicit it from the logo’s distributors, resellers and customer network; customize logo reports to reduce visitor acquisition prices and share holding prices; and drive sales of high-margin products, adding parts, accessories and apparel, which will make it less difficult for U. S. customers to interact with Scott USA while they interact with mainstream retailers.
“Matt’s proven track record in transforming logos and delivering exceptional visitor reports makes him the ideal leader for Scott to reach new heights in the US,” said Hap Seliga, president of Scott USA. “As we look to the future, his experience will be invaluable in positioning Scott for long-term good fortune by expanding logo awareness and strengthening relationships with our retailers, partners and riders. ”
Images courtesy of Scott
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