It almost feels like a watershed moment in German football. Whether it’s the iconic shirts of the 1980s or the kit with which Germany won the World Cup in 1990, Adidas is almost synonymous with the good fortune of Die Nationalmannschaft.
The new contract with Nike will be extended until 2034. “We are grateful that once we can look forward to a long economically solid race as an agreement thanks to Nike’s commitment,” said DFB treasurer Stephan Grunwald in an official of the Federation “. The award of a contract to our long -term kits supplier, Nike, is the result of a transparent and non -discriminatory bidding process,” added the president of DFB, Holger Blask.
Undoubtedly, the decision to move from a German kit supplier to a company founded in the United States will have a significant negative echo in Germany. But as Sport Business reported, the DFB has long struggled against monetary upheavals thanks to the poor functionality of the men’s team, but also because of the structure of the new campus in Frankfurt.
“It is comparable to a club relegated to the Champions League division at the moment,” said Grunwald Deutsche Welle. .
In this spirit, the DFB was unable to give a long-term spouse any form of reduction to renew the contract. “Nike has through the most productive monetary on offer and was also inspired through the content of its vision, which also included a transparent commitment to amateur and popular sport as well as the sustainable progression of women’s football in Germany,” DFB president Bernd NeUendorf said in a statement.
“Until December 2026 we will work with all our might for common success with our longtime and current partner Adidas, whom German football has a lot to thank for after more than seven decades,” Neuendorf said. Then the world’s biggest football federation with seven million registered members, and one of Germany’s most iconic brands will go their separate ways.
Manuel Veth is the host of the Bundesliga Gegenpressing podcast and the U. S. Regional Manager in Transfermarkt. il also published in The Guardian, Newsweek, Howler, Pro Soccer USA, and several other outlets. SULY on Twitter: @manuelveth and in threads: @Manuveth
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