“We are extremely pleased that Feld Entertainment has entrusted Spin Master with the task of bringing Supercross’s excitement and competitive spirit to life in a new and innovative toy line,” said John Blaney, Spin Master’s senior vice president of licensing. “We partnered with Feld in 2017 and introduced a redesigned Monster Jam toy line in January 2019. The toy line exceeded sales expectations and won international praise from young people and fans, who love the authenticity and core points of this new partnership with Supercross implements, a series of spin Master’s key expansion strategies, including expanding global sales and innovation in our portfolio through new winning licenses.”
“We are excited about this multi-year brand partnership with Spin Master as we continue to grow the sport of Supercross by engaging new and current fans with two-wheel play, while reinforcing Supercross as one of the most exciting brands in motorcycle racing,” said Jeff Bialosky, Vice President of Licensing and Retail Development, Feld Entertainment. “We are well aligned with Spin Master to entertain and inspire children through every day play, and I’m excited kids will have more ways to interact with Supercross beyond the live event.”