As a critic, my task is sometimes to treat all things with grace, but I’m pretty sure of myself in saying that the movie Borderlands, which got shocking reviews, didn’t do well. I accept as true the opinion of Joshua. Wolens, my fellow PC Gamer writer, who, after sitting down and observing the whole thing, called it “a tasteless porridge that no one seemed interested in saving” and “an excuse to buy a bucket of popcorn. “
This critical reception appears to have manifested itself at the American box office, as Variety reported that Borderlands the Movie grossed $8. 8 million in its opening weekend in the United States. This is a movie that costs $115 million to make and another $30 million to market and distribute.
Adding up those prices, Borderlands’ functionality in the US over the weekend was worth about 6% of what it cost. To put that into perspective, you now have to sell the same number of tickets about 16 times more to break even.
Of course, there are upcoming releases abroad and, as Forbes reports, 60% of its production budget has already been covered through pre-sales, leaving, that is, around $58 million (again, combining costs production and marketing/distribution) to recover later. the fact before the cash starts flowing.
I’d upload a sarcastic joke here, but I feel the same way I felt watching Suicide Squad: Kill the Justice League, which not only lost about $200 million at Warner Bros. , but is lately banking on. . . let me check: 86 people total . on Steam (peaking at 217 in 24 hours) at the time of writing. That is to say: sad. This makes me sad.
Thinking about how much waste is generated with something like this is simply frustrating, especially since the Borderland series is characterized by a tendency to miss simple dunks. It has a killer aesthetic and, for the most part, very fun gameplay: I immersed myself in Borderlands 3 and its respective DLC for about 58 hours.
But other aspects, like the story and overall direction, have been chronically mishandled for years, and it’s sad to see that carry over into the film. I’m starting to understand why Craig Mazin, the star of HBO’s The Last of Us, jumped off the movie bandwagon before he became a disaster.
Harvey’s history with gaming began when he begged his parents to subscribe to World of Warcraft at the age of 12. Since then, he has been cursed with the brain of Final Fantasy 14 and a huge burden on G’raha Tia. He started out as a freelancer, writing for websites like Techradar, The Escapist, Dicebreaker, The Gamer, Into the Spine, and, of course, PC Gamer. He’ll sink his teeth into anything that looks interesting, he has a soft spot for RPGs, soulslikes, roguelikes, deckbuilders, MMOs and weird indie titles. He also plays many TTRPGs in his offline time. Don’t ask him what his favorite formula is, he has too many.
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