“Community” has become an omnipresent fashion word, launched for years through art centers, fashion houses and sports groups. As its use develops, its meaning begins to blur. But when a New York label like Usa Brigade has planted stickers in the city and the logo t -shirts on everyone’s back, from Brooklyn to Harlem, it is not difficult for them to have all this “community” to a science.
“This is the network long before adjusting the elegant word for each corporation in the world,” said Aaron Maldonado, co -owner and artistic director of the logo. The US Brigade, a call that refers to a defense force or army unit, was designed as a platform to help the niche interests of their friends. The logo has not left a classic design background, however, rather of Maldonado’s skills in graphic design. When he was a teenager, he stored buy a computer and taught Photoshop. Like many New York Streetwear tags, the US Brigade.
The garments produced through the US Brigade. They are undeniably rooted in street clothes, but their cutting and additional operation brings a subtle advantage, somewhere among the old garments for the French men and the skater on the east side of the Lower East. Although this aesthetic has won floor with brands such as Awake NYC, Noah and Supreme, the brigade technique with raw and not filtered sensitivity. Their creations are deeply referential, which are blatantly literal, the other fun.
But it was not just a skill for graphic design or business reader that led Maldonado to identify the United States Brigade. An almost fatal car destination turn has a turning point: cutting an era of a long -term reflected image and the type of life I was looking for to lead. In its path, it has been absolutely involved in a long -standing aspiration: the construction of a brand ready to use.
His wife, Sarah Maldonado, who has left his commercial career to build the US Brigade. , Now is the CMO of the brand. Graduate of fashion merchandise, Sarah learned after the Maldonado Assembly that they shared a great dream: he would be the artistic force and she would handle the advertising side. “We had this great dream that we discovered 14 years ago,” she says. “When you’re young, you think:” I can do everything! “So the New York fashion scene didn’t seem so intimidating. ” She adds: “I had to take this commercial design and apply it here, however, in a small business, not only wear a single hat: use several hats. “
For Maldonado, the driver precept is clear: “I never need bastard or exploit culture; it is equal. ” His technique is still rooted in his basic values, a feeling that echoes Sarah Maldonado, who says: “Whatever Aaron believes, remains faithful to those values. “
The pieces of the US Brigade. They are just a matter of fashion, they are built with a purpose and a longevity in mind. Many conceptions carry out several functions, adding the wear of the output, and the quality is made to continue. Leaving: “We need to do things that last, things that can be transmitted,” Maldonado explains. “It’s about creating something timeless. “