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The Times said Apple News is not aligned with its direct-streaming relationship design strategy with pay readers.
By Kellen Browning and Jac Nicas
The New York Times announced Monday that it will leave its relationship with Apple News, as news agencies struggle to compete with primary-generation corporations to attract readers’ attention and money.
As of Monday, Times articles were no longer indexed along with other publications on Apple’s News News that would be held on Apple devices.
The Times was the first media organization to leave Apple News. The Times, which has made adding new subscribers a key business goal, said Apple had given it little direct relationship with readers and little control over the company. He said he hoped to take readers directly to his own website and mobile app so that he could also “finance quality journalism.”
“In the bowels of a healthy genre between The Times and the platforms, there is the possibility of returning those readers to our environments, where we control the presentation of our report, the transmission relationship with our readers, and the nature of our business rules,” Meredith Kopit Levien, Opescore’s CEO, wrote in a note to employees. “Our relationship with Apple News is not compatible with those parameters.”
An Apple spokesman said the Times “only provides Apple News with more than one article per day” and that the apple as a whole will continue to produce readers with reliable data from thousands of publishers.
“We are also committed to supporting quality journalism through commercial models of advertising, underwriting and commerce,” he said.
Data research has had a polishing relationship with Silicon Valley for decades. Companies like Google and Facebok have decimated the news according to advertising sales and unintermediated news sites by positioning their own platform as the main tactics that other Americans can consume.
However, when Apple created a news app beyond 2015, promising that paintings with publishers started a business, Apple’s news executives were cautiously optimistic.
Unlike other generation companies, Apple has not competed with news sites for advertising dollars. And Apple tok a technique that contrary to the way its opposite Silicon Valley numbers dealt with headlines: it only allowed classic news organizations to enter the app, and humans, not algorithms, ranked the most productive stories.
Apple News’ competitive promotion on iPhones has given it an audience of around 12 million readers consistent with the month, making the app widely read news resources around the world. But in-app advertising has generated small coins for news agencies. For all subscriptions sold in the app, Apple also has a 30% discount.
Last year, Apple brought a new way for publishers to make money: Apple News Plus, a subscription service in its news app that provides access to many posts, which have virtual pay walls, for $nine.ninenine per month.
Apple told publishers that the service would generate consumers who would not otherwise get. But Apple’s large publications would minimize its own costs and the percentage component of Apple News Plus coins is expected among dozens of other news outlets. Apple tok the other component by itself.
However, Apple’s big publishers have gambled, adding the Wall Street Journal, Los Angeles Times and Condé Nast, which publishes The New Yorker, Vanity Fair and Wired. Months after its debut, Apple’s big publishers have been disappointed through sales, Digiday, a virtual media news site.
Times executives broadcast Apple News Plus and then reduced the items provided to Apple News. In an interview with Reuters last year, Mark Thompson, the Times’ executive leader, warned other news reports about the dangers of partnering with Apple.
“We tend to distrust the assumption that almaximum will get other Americans used to locating our journalism elsewhere,” he said.
The Times reported last month that the total number of subscribers had exceeded six million. Revenues are higher from virtual subscriptions, even when the apple is facing an ad slowdown caused by the coronavirus pandemic.
The Times has a long and complex shipping relationship with primary generation companies. He experimented with Facebook, in an effort called Instant Articles several years ago.
But the Times defied genescore instant articles for social media in 2017, saying they weren’t enough genescore revenue. Facebok can now pay The Times to deliver its articles in the News tab of the Facebok app, the company’s lacheck effort to paint with the fact industry. Times articles also appear on Google News, which sends readers to publishers’ websites, unlike Apple News, which helps keep readers in the Apple app.
In his memorandum to employees, Levien said that leaving the party with Apple News does not have a “curtain impact” on The Times’ operations and that the combined apple paints with Apple in other ways, adding apps, podcasts and hardware. .
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