According to a new exam through the University of Georgia, researchers use humor in their communication, especially online, the public is more likely to locate them worthy and credible.
“I think he deserves to make scientists more comfortable using humor in their daily communication, in a specific online communication,” said Alexandra Frank, director of the candidate for examination and doctorate at the Graduation College of Journalism and Mass Communication of UGA. “You can talk with humor and be considered a valid and adequate source of information. “
Science may smile
While scientists seek difficult and confusing issues, it is vital to maintain the key concepts for undeniable studies for a general audience. One of the most productive tactics to do it is a bit of lightness, Frank said.
Frank has tried how the insertion of humor in scientific publications can only the sympathy and reliability of scientists and their work.
The team created 4 articles with other photographs in X, previously known as Twitter.
The content focused on two autonomous cars, as well as the synthetic intelligence technology of science and politics.
A symbol contained a drawing with two cars and made of autonomous generation that includes any joke. Another contained the two cars and satire in this generation, reading: “A car approaches the right and begins to make caution adjustments. The other car recognizes it. It is not a challenge unless the meat slab intervenes with its A. I. mode. “
The third caused the two cars to share the facts themselves, as if they were sensitive, and the fourth symbol had cars itself.
Advantages in communications
So who had the maximum laughs?
The position used by satire and gave the most human characteristics cars considered the most fun. The respondents were also more likely for the scientist when they discovered that the content was funny.
Because the scientist’s publication considered a more credible humor, other people also considered everything the scientist showed as a fact.
“It is a double -edged sword. When other people locate anything funny, they place more valid things. However, this humor can also update facts when something is wrong,” Frank said.
In this scenario, those who laughed at the use of AI in autonomous cars would have possibly attracted their own criticisms of what this generation is based only on this position.
“I need you not to be afraid of humor, but they use it consciously. – Alexandra Frank, Gray College
However, there is a restriction to the type of comedy. Scientific communication implies too much sarcativity or negativity, or loses credibility, they have revealed to researchers.
Frank’s recommendation for clinical communicators seeking to build their audience is to remain brief and intelligent and consult to reach a nerve.
“I need not to be afraid of humor to use it because it can be imposed with the inconveniences,” Frank said. “Know that this can significantly develop commitment to the public, however, scientists deserve to use it with caution. The last thing we need is to make scientists less understanding. “
This examination financed through the National Science Foundation. The co-authors come with Michael A. Cacciatore, a professor associated at the Gray College of Uga, Sara K. Yeo and Leona Yi-Fan su.
Source of History:
Materials provided through the University of Georgia. Original written through Savannah Pedat. Note: The content can be changed by flavor and length.
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