Through the generations: China’s family-owned packaging device production company strengthens its popularity in the European market

A new shipment of end-of-line packaging is being prepared from the new facilities of ELITER Packaging Machinery for a visitor in Europe, 11,000 km from the production facilities of the old one.

Wenzhou, Zhejiang, China – March 26, 2024 –

A new shipment of end-of-line packaging is being prepared from the new facilities of ELITER Packaging Machinery for a visitor in Europe, 11,000 km from the production facilities of the old one. The family-owned company in the packaging device and automation industry is now targeting the European market with its “next-generation” packaging device models that stand out for their multi-axis servo motor technologies and a physically powerful stainless metal frame that offers an unmatched degree of precision. Flexibility, reliability, functionality and hygiene to meet the expectations and needs of consumers in the high-end market.

ELITER Packaging Machinery created through the third generation of the family business as a new identity to move away from its popularity further and bring a renaissance to this company that has been committed to the design and manufacture of packaging apparatus since its grandfather through Zhiwei Bao, who is the current owner of the company and took over the business in 2022 from his father.

Dubbed the “Next Generation” Transformation, Zhiwei Bao takes the helm of ELITER Packaging Machinery to renew its identity towards a manufacturer that focuses on complex packaging device models to distinguish itself from the rest of the industry’s competitors in the Chinese market.

Constant inventions and investments in the progression of complex packaging machines

Machinery

Moving away from stereotypes with next-generation packaging machines that deliver price to consumers throughout the lifecycle.

“Lately we are going through the most difficult era of our industry over generations, but in this difficult path we have glimpsed a way out through which we can chart a unique path and see the possibilities of a company with a new identity and recognition,” said Zhiwei Bao.

“ELITER Packaging Machinery is moving away from the stereotype that Chinese corporations in the packaging apparatus industry are mainly low-end machinery brands and whose festival focuses solely on price,” Bao added. ELITER’s next-generation packaging machines impress with their powerful stainless steel. Metal construction, multi-axis servo motor systems and the option of remote control for after-sales support.

“In addition to quality and reliability, we also attach importance to the price provided through our packaging machines throughout their life cycle. Our next-generation models are optionally installed with an IoT enclosure for remote connectivity with which we can help our consumers solve disorders and perform remote diagnostics regardless of distance and minimize downtime in case of disorders,” Bao added.

With competitive improvement and development plans, ELITER Packaging Machinery has invested in the expansion of its services with a new production site under construction. The additional area will facilitate end-of-line production of embedded packaging for consumers requiring more complete packaging automation. which is ELITER’s long-term ambition.

The increased capacity will allow for the advancement of state-of-the-art packaging and end-of-line machines, as well as rigorous on-site commissioning and testing to streamline assignment grounding processes.

About the Company: ELITER Packaging Machinery, a global manufacturer and supplier of cartoning machines, wrapping machines, wrapping machines, and end-of-line packaging, is in Wenzhou, China, and is a family-owned company that has been committed to the design and manufacture of secondary packaging machines for 3 generations.

Contact Information: Name: Zixin Yuan Email: Send Email Organization: ELITER Packaging Machinery Website: https://www. eliter-packaging. com/

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