One of the most critical aspects of building wealth and success as an entrepreneur is having the right money mindset. Developing a positive relationship with money and setting bold, ambitious goals can make all the difference in your journey.
Reasonable goals seem safe. They are attainable, comfortable, and compatible within the framework of what we are taught is possible. But here’s the problem: reasonableness does not motivate action. Reasonableness does not arouse enthusiasm. And good sense may not prompt you to face demanding situations when the going gets tough.
Getting started is difficult. It takes resilience, courage and determination to succeed. And when the going gets tough, it’s your vision, the big, exciting, scary vision that will keep you going.
Think of the marketers who have replaced industries and shaped the world; None of them were motivated by modest ambitions. They believed in their vision when no one else did. It is this confidence that gives you the resilience to take risks, the courage to face rejection, and the determination to continue being present. When your goals are ambitious enough to motivate you, they are the fuel that allows you to face demanding situations and propel you toward success.
We can say that cash buys happiness. But you buy cash options, freedom and security. And that gives you the opportunity to make a bigger impact.
A cash mindset means:
When you limit yourself to moderate goals, you restrict the opportunities that cash can provide, just for you, but also for your family, your business, and the reasons you care.
Ambitious goals have a strong mental effect because they generate enthusiasm, fuel motivation, and push us to take ambitious action. Big goals force us to step out of our comfort zone and challenge ourselves and the prestige quo, which leads to breakouts and ordinary results. By setting big goals, we tap into our potential and notice features we didn’t know we had. It is through our personal drive that we increase perseverance to overcome setbacks and keep going even when the going gets tough.
Big goals will also give you clarity and focus. In tough times, it’s easy to lose momentum or wonder if good luck is possible. But having an ambitious vision for your business will help you stay on track and remind you why you started.
The bottom line is that most people don’t fail because they aim too high and miss. They fail because they aim too low and reach their goal. Here’s the challenge: stop playing small. Stop letting other people’s fears and limitations dictate what’s possible for you. Dream bigger. Set the kind of goals that light a fire in your soul. And when someone tells you your goals are unreasonable, smile and say, “Watch me.”
Melissa Houston, CPA is the founder of Fractional CFO Agency, Cash Confident: An Entrepreneur’s Guide to Building a Profitable Business, and the founder of She Means Profit. As a business strategist for small business owners, Melissa helps women in mid-career transition unlock the business of their dreams and also guides established business owners to grow their business more profitably.
The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.
Melissa Houston, CPA covers private business and finance that impacts entrepreneurs.
With her CPA designation and over 20 years of hands-on experience, Houston is widely known for her expertise in financial management. Houston has been sharing her wisdom and experience with Forbes. com readers since August 2020.
Houston works with female tech founders as a Fractional CFO through the Fractional CFO Agency, which she founded.
Houston is the foreign salesperson for Cash Confident: An Entrepreneur’s Guide to Building a Profitable Business, founder of She Means Profit, foreign speaker, and covers small business finances. Houston has worked with many small business owners to help them increase their profits and make more money in their businesses.
Follow Houston to learn about all the money issues affecting small business owners today.
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